Narrative Audit
Code gets audited.
Stories don't.
The Problem?
Technical superiority means nothing if your story sucks.
Inferior competitors with vaporware
are harvesting mindshare in places you aren't.
You can feel it on the partnership calls.
The explain-time keeps growing.
The site says one thing. The investor deck says another.You have shipped real technology: Founder credibility, working product, a thesis you can defend in any room. But your story hasn't caught up.
Every leader ends up surrounded by people invested in agreeing with them. Kings and royal courts solved this structurally: one role, paid, protected, licensed to say what the room can't see.
Commissions & Investigations
Some audits get ordered. Some audits nobody orders.
We do both.
| Private Commissions | |
|---|---|
| Who | For startups, protocols, foundations, funds. |
| What | You've got a story problem and a budget. I find where the story is bleeding value, name it, and tell you what I'd do about it. |
| Terms | Paid private commission. Self-nominated. If it's worth fixing, we'll scope it. |
| Funding | Funded by the project. |
| Begin | Fill in the diagnostic below ↓ |
| Public Investigations | |
|---|---|
| Who | For public-goods projects and non-profit initiatives. |
| What | Free audits for public-goods projects, so good work stops losing funding to better-dressed vapor. |
| Terms | Publicly available. Self-nominated or nominated by others. |
| Funding | Free: fundraised from Narrative Audit supporters on Artizen.fund. |
| Begin | Fill in the diagnostic below ↓ |
| Seen a story that doesn't add up? Flag it → |
|---|
| Anonymous, reviewed privately, published only if the evidence holds. |
To request a narrative audit, fill in the diagnostic below.
10 questions | 3 minutesThe starting point for both private commissions and public-goods audits. Ten questions on how your project tells its story and where it might be leaking value.
How it Works
Private Commissions and Public Investigations of narrative audits follow the same method, minus the last step.
Diagnostic. Ten questions to get a snapshot of where the story is bleeding.
Qualifying call. Twenty minutes. We agree what the audit should cover, and whether what comes after makes sense for you.
Audit delivered. Named specifics, honest recommendations without hedging.
Decide. If the gap is worth closing together, we scope: one-off fix, defined project, or ongoing retainer.
Testimonials
“Fly's ability to deliver compelling narratives from abstract or complex briefs, fosters deeper connections with our audiences across all channels.”
— CEO: BTCFi Protocol
“Incredible talent for crafting compelling narratives to bring projects to market."
"Fly’s strategic approach to storytelling unlocked narratives that expanded our vision and made our products more engaging and accessible."
— Co-founders: AI Agent Platform
“Fly is one of the most imaginative and effective writers I’ve worked with in Web3. [...] One of his pieces quickly became our most-read article in recent memory.”
— Former Director of Content: BSC News, Co-founder: Web3 Media PR Agency
WTF is Fly you Fools?
Tech storytelling and ghostwriting. Specialising in strategic storytelling for tech products, web 3 protocols and leaders.
Published Author & Ghostwriter in Major Web3 Outlets
Hackathon Winner: 'Most Creative Format' Prize @ Funding the Commons RealFi hack, 2025
Hackathon Winner: Marketing Bounty - Polkadot / WebZero 72hr hack @ Web3 Summit, 2025
Fool in Residence at CLEA: Cybernetic Research Lab.
Maybe the best Web3 writer you’ve never heard of.
